Stardom

Stardom is a dynamic company that specializes in selling pre-grown social media accounts to new influencers and budding brands seeking to establish a robust online presence. They meticulously grow these accounts by curating and posting popular videos, a process that has traditionally been done manually.

Handled by a team of dedicated employees, the process of clipping long-form videos, generating captions, and scheduling posts was time-consuming and labor-intensive. Recognizing the inefficiencies and limitations of this approach, Stardom sought to revolutionize their workflow, cut costs, and enhance their productivity.

Our Solution

We developed an AI-driven video clipper that automated the entire video editing workflow for Stardom. Our solution provided several game-changing features:

• Automated Video Clipping: Long-form videos are processed, automatically identifying and creating engaging clips suitable for social media. This automation significantly reduced the time spent on manual editing.
• Caption Generation: Generates accurate and engaging captions for each clipped video, enhancing the content's appeal and accessibility.
• Scheduled Uploads: The system allowed videos to be scheduled for automatic upload at optimal times, ensuring maximum viewer engagement and reach without manual intervention.
• Sound Recommendations: To further enhance the content, our AI recommended popular sounds that could be paired with the clips, keeping the content trendy and creating that maxiumum potential for virality.

Results

• Video Production Costs: Reduced by $36,000 annually
• Operational Efficiency: Increased by 80%. With minimal human intervention besides the initial clip selection, videos are edited, captioned, and posted automatically, completely automating the workflow, eliminating all inefficiencies
• Employee Productivity:: The small team is now able to handle 5x the amount of accounts, producing more content and building more inventory